History
“Cleaning is our craft, trust our foundation''
“Since 1938: three generations of craftsmanship in cleaning, quality, and trust.”
Founding of Reino Cleaning Company, Window Cleaning & Awning Factory
On March 1st, 1938, Huub (C.H.) Nieuwenhoven Sr. establishes his awning factory on the Gedempte Oude Gracht in Haarlem’s city center. Just a few weeks later, there’s not only demand for placing awnings but also for cleaning them – and the windows above which they hang. Reino Cleaning Company, Window Cleaning, and Awning Factory is born.
1938
Launch of carpet-cleaning service center
In 1968, Reino moves to a historic building on the Klein Heiligland in Haarlem. By then, the second generation has joined (Faan Blokker and Huub Nieuwenhoven Jr.). Together they launch an innovative carpet-cleaning service center. Using new deep-cleaning methods, rugs and upholstered furniture are restored to “like new” condition after treatment.
1968
Move to Zijlweg in Haarlem
After seven years of entrepreneurship on Klein Heiligland, the location becomes too small, and the company relocates to Zijlweg in Haarlem. Here there’s room for a showroom, office, and warehouse. From this new base, Reino continues to offer services and position itself as a key regional player in the cleaning industry.
1975
Third generation enters the company
Just before the third generation joins the company, Reino relocates to the Waarderpolder business park in Haarlem. With the arrival of son Yannick (Y.C.) Nieuwenhoven, the family business maintains its strength and entrepreneurial spirit.
2011
Toward 100 years!
With Yannick Nieuwenhoven at the helm, the third generation brings a fresh and dynamic vision to Reino. While the core values of quality and craftsmanship remain, the future of cleaning is becoming smarter, more transparent, and more people-focused. Technology and data-driven apps are now an integral part of daily operations, and with the introduction of cleanroom cleaning, the company has further specialized in highly precise and innovative services. “On to 100 years!”
2025
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Projects & Case Studies
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- Cleaning
- Results-driven
Kennemer Golf & Country Club
Kennemer Golf & Country Club is one of the oldest golf clubs in the Netherlands. Since March 1, 2016, we have been providing interior (day)cleaning, window washing, and other periodic specialist services at a top (golf) level for almost a decade.
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- Cleaning
- Window washing
- Day cleaning
Maatvast Haarlemmermeer
Maatvast Haarlemmermeer manages and operates 25 socio-cultural facilities in the municipality of Haarlemmermeer, including community centers, village halls, and youth centers. Discover how we manage the cleaning at all 25 locations.
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- Cleaning
- Results-driven
Kennemer Golf & Country Club
Kennemer Golf & Country Club is one of the oldest golf clubs in the Netherlands. Since March 1, 2016, we have been providing interior (day)cleaning, window washing, and other periodic specialist services at a top (golf) level for almost a decade.